As the online casino industry has grown, so has the online casino marketing industry. It makes sense; when online casinos are raking in billions of dollars every year and looking for ways to expand their player base and stand out from the crowd, they’re going to be looking for marketing that allows them the greatest reach. So how can you choose a marketing company for your online casino that helps set you apart from all the rest? You use us here at Dimensions Online! Members of our experienced marketing staff have backgrounds working in the casino industry in roles such as Marketing, Public Relations, and Social Media. When you hire us, we will work with you to provide a custom marketing plan that’s specially tailored to your site and its particular needs. Is your online casino brand new and looking to hit the ground running with a large player base? We can handle that. Have you been running your casino for a while and need to find ways to grow your existing base? We can take of that as well. Are you concerned with your web presence, and want to monitor your site’s reputation among current and former players? We can take care of that as well. No matter what stage your online casino is at, we can help formulate a plan that will increase your online presence while also increasing the positive exposure potential users have regarding your site.
How do we maximize your internet presence? We take a multi-faceted marketing approach which includes the following:
SEO Optimization – Our talented team of writers, bloggers, and marketing experts will work tirelessly to maximize your presence in search engines. Through specially placed keywords, targeted blog posts, and other techniques, we will make your site among the top results when potential new users search for online casinos. We will also help increase your visibility via online platforms such as Facebook by utilizing sponsored ads, targeted Facebook posts, and other methods of promoting your site to potential users.
Viral Marketing – Also sometimes called ‘Word of Mouse’ marketing, we will work with you to develop and implement advertising campaigns that encourage current users to spread the word about your site to their friends and family members. We will be there through every step of the creative and development processes, making suggestions for maximizing your campaign’s reach. We will also offer support as your campaign gets underway, helping direct traffic and inquiries to your site.
Social Marketing – Want to encourage people to try out your online casino site, but aren’t sure how? We can help! Our team can utilize social marketing to encourage potential users to try your site and provide feedback. For example, we might help you come up with a new user campaign; new users who sign up receive a small pool of free money to place bets. They then can use your site, try out its games, and offer their feedback on what the site provides and what could be improved.
Online Reputation Management – If you’ve been on the internet for any length of time, you know about Yelp and similar websites where consumers can leave feedback about businesses. With the proliferation of online review sites, it can be hard to keep track of your site’s online reputation and head off issues. Our team is trained in managing the online reputations of our clients; we will work to clear any negative reviews of your site, and we’ll work to ensure only the most positive reviews are highlighted. We can also assist you with responding to neutral or negative reviews in a way that can transform them into positive experiences for both you and the user you’re engaging with.